37M+
Ford customers supported by the digital platform
Los Angeles, California
Eva Hofacker
Solutions Engineer | Technical Sales | AI, Cloud & Integrations
I turn complex business and technical problems into solutions people can understand, validate, and implement.
With 8+ years of enterprise technology experience at Ford Motor Company and a background spanning engineering, consultative sales, product design, and technical consulting, I bridge the gap between customers, business stakeholders, product teams, and engineers.
I bring the technical depth to understand architecture, APIs, integrations, cloud platforms, and implementation constraints, while translating those details into clear recommendations and business value.
Technical discovery • Solution design • Demos & prototypes • Integrations • Customer-facing technical strategy
About
Technical depth meets customer understanding.
I have spent my career solving complex technology problems, but the work I enjoy most happens where technology meets people.
I am strongest when I can sit between customers, business teams, product leaders, and engineers, understand what each group needs, and turn an ambiguous problem into a clear technical path forward.
My background as a Senior Software Engineer gives me the technical credibility to go deep on architecture, APIs, integrations, cloud infrastructure, application behavior, security, and implementation tradeoffs.
My experience in sales, product design, consulting, and cross-functional leadership helps me translate that technical complexity into a story that customers and business stakeholders can understand.
I am particularly interested in Solutions Engineering, Technical Sales, Solutions Architecture, Forward Deployed Engineering, and similar roles where technical expertise directly supports customers and business outcomes.
$2.5M
Approximate annual savings from search backend modernization
5%
Approximate increase in dealer traffic associated with Preferred Dealer functionality
8+
Years of enterprise technology experience
How I Work
From customer problem to technical solution.
The strongest technical solution starts with understanding the problem. I work across the full path from discovery and requirements through technical validation, implementation planning, and stakeholder alignment.
01 | Discovery & Solution Scoping
Understand the problem before prescribing the solution.
- Technical discovery
- Requirements gathering
- Customer needs assessment
- Stakeholder conversations
- Current-state analysis
- Use-case definition
- Success criteria
- Technical constraints
- Solution scoping
02 | Solution Design & Architecture
Translate business needs into a technically credible approach.
- Solution architecture
- REST APIs
- Systems integration
- Data flows
- Authentication
- Cloud architecture
- Application architecture
- Integration planning
- Security requirements
- Technical tradeoffs
03 | Demos, Prototypes & Technical Validation
Make the solution tangible and reduce uncertainty before implementation.
- Technical demonstrations
- Proofs of concept
- Rapid prototyping
- API testing
- Technical validation
- AI-assisted development
- Feasibility analysis
- Implementation-readiness reviews
- Launch readiness
04 | Technical Partnership
Create alignment from the first conversation through implementation.
- Technical storytelling
- Executive presentations
- Business value articulation
- Product and engineering collaboration
- Cross-functional leadership
- Technical recommendations
- Objection handling
- Partner enablement
- Implementation planning
Technical Depth
Technical enough to build. Strategic enough to explain why.
My engineering background allows me to move beyond surface-level product conversations.
I can investigate an API, understand a distributed application, reason through authentication or data flows, prototype an approach, troubleshoot implementation problems, and collaborate directly with engineering teams.
Just as importantly, I can translate those technical details into the customer problem being solved, the tradeoffs involved, and the business value of the solution.
Applications & APIs
- Java
- Spring Boot
- Node.js
- JavaScript
- TypeScript
- React
- REST APIs
- Microservices
- Distributed systems
- API governance
Cloud & Data
- Google Cloud Platform
- Cloud SQL
- BigQuery
- PostgreSQL
- SQL
- Cloud migrations
- Data modeling
- Application telemetry
- Data flows
Integrations & Security
- Systems integration
- OAuth
- SAML
- Authentication
- API security
- Secure SDLC
- Access controls
- Application security
AI & Automation
- Generative AI
- Agentic AI concepts
- AI-assisted development
- AI-assisted workflows
- Workflow automation
- GitHub Actions
- Jenkins
- CI/CD
Customer & Product
- Technical discovery
- Solution design
- Requirements gathering
- Technical presentations
- Prototyping
- A/B testing
- Customer research
- Product strategy
- Stakeholder management
Certification
Google Cloud Generative AI Leader
Experience
Built in engineering. Experienced across the customer journey.
June 2018 - Present
Remote
Senior Software Engineer
Ford Motor Company | Global Marketing & Sales
Build and lead customer-facing technology across Ford's global digital ecosystem, supporting approximately 37 million customers across web and mobile experiences. Partner across product, engineering, design, security, cloud, analytics, and business organizations to translate complex requirements into scalable technical solutions.
- -Translate business and customer requirements into solution designs, API contracts, integration plans, technical roadmaps, and implementation strategies.
- -Lead technical discussions covering APIs, data flows, authentication, architecture, dependencies, security requirements, and launch readiness.
- -Develop and maintain APIs supporting Ford web and FordPass mobile experiences.
- -Delivered FordPass Rewards Preferred Dealer functionality, allowing customers to select a preferred dealer and receive 500 bonus points, contributing to approximately 5% increased dealer traffic.
- -Helped modernize a backend search platform using internally generated software, contributing approximately $2.5 million in annual savings.
- -Supported Ford's migration from Pivotal Cloud Foundry to Google Cloud Platform.
- -Contributed to a multi-release Angular-to-React modernization across customer-facing applications.
- -Present technical recommendations, architecture decisions, risks, and customer impact to audiences ranging from engineers to senior leadership.
- -Investigate customer-impacting production issues using logs, telemetry, database analysis, and application behavior.
- -Partner across geographically distributed teams to move initiatives from requirements through production launch.
January 2021 - September 2021
Dearborn, MI
Product Designer
Ford Credit | Digital Customer Experience
Completed an internal product design rotation focused on understanding customer needs and improving Ford Credit's digital customer experience.
- -Conducted customer research, usability testing, journey analysis, and behavioral analysis.
- -Translated customer insights into product requirements, prototypes, and experience recommendations.
- -Created and tested concepts in Figma.
- -Partnered with Product and Engineering to balance customer needs with technical feasibility.
- -Supported A/B testing and experimentation to evaluate changes based on actual customer behavior.
- -Presented findings and recommendations to technical and nontechnical stakeholders.
Summer 2017
Branchburg, NJ
Cyber Security CaaS Consultant
Merck & Co.
Supported enterprise cybersecurity, infrastructure, and recovery initiatives within a complex global technology environment.
- -Evaluated technical systems and processes and identified opportunities for improvement.
- -Worked across infrastructure, security, and enterprise technology teams.
- -Translated technical findings into recommendations for stakeholders.
September 2016 - May 2018
University Park, PA
IT Service Consultant
Penn State University
Provided hands-on, customer-facing technical consulting across software, hardware, networking, account access, and digital services.
- -Diagnosed technical problems and owned issues through resolution.
- -Explained technical solutions to customers with varying levels of technical expertise.
- -Managed multiple customer problems simultaneously while maintaining service quality.
May 2015 - August 2016
Woodland Hills, CA
Life Insurance Sales Agent
Global Insurance Solutions
Managed the consultative sales process from customer discovery through recommendation and close.
- -Conducted customer needs assessments.
- -Recommended products based on individual goals and requirements.
- -Explained complex offerings in accessible language.
- -Handled objections, managed pipeline activity, and built customer relationships.
Education
The Pennsylvania State University
- Bachelor of Science, Cyber Security
- Bachelor of Arts, Psychology
Certification
Google Cloud Generative AI Leader
Selected Work
Technical depth. Business outcomes.
FordPass Rewards Preferred Dealer
Connected a customer-facing digital experience with a strategic dealer initiative.
Helped deliver FordPass Rewards functionality that allowed customers to designate a preferred dealer and receive 500 bonus points. Worked across business requirements, application logic, integrations, APIs, testing, and launch readiness to translate a dealer strategy into an executable digital product experience. The initiative contributed to approximately 5% increased dealer traffic.
- Customer Experience
- APIs & Integrations
- Product Strategy
- Technical Delivery
Agentic AI Prototype
Explored how AI agents could help teams understand complex application architecture.
Led a cross-functional hackathon team exploring an agentic AI approach for navigating and understanding complex application architecture. Helped move the concept from an ambiguous technical problem through use-case definition, prototype development, and stakeholder presentation. The project combined generative AI, rapid experimentation, technical architecture, and cross-functional collaboration.
- Generative AI
- Agentic AI
- Prototyping
- Technical Storytelling
Enterprise Cloud Modernization
Helped modernize enterprise applications from PCF to Google Cloud Platform.
Contributed to Ford's migration from Pivotal Cloud Foundry to Google Cloud Platform across customer-facing applications. Worked across engineering and platform teams to evaluate dependencies, technical requirements, application behavior, risks, and implementation readiness.
- Google Cloud
- Cloud Architecture
- Migration Strategy
- Enterprise Platforms
Search Platform Modernization
Modernized a backend search capability while reducing annual operating costs.
Helped modernize a backend search platform supporting Ford's digital ecosystem using internally generated software. The initiative required understanding application architecture, backend dependencies, customer-facing search behavior, implementation constraints, and operational considerations. The modernization contributed approximately $2.5 million in annual savings.
- Solution Design
- Backend Architecture
- Search
- Cost Optimization
What I Bring
Engineering depth without the engineering-only mindset.
I understand how software gets built because I have spent years building it.
I also understand that customers do not buy architecture diagrams, APIs, or infrastructure. They buy solutions to problems.
That combination allows me to move comfortably between technical and business conversations, ask better discovery questions, recognize implementation risks early, communicate credibly with engineers, and explain technical value clearly to customers and executives.
Technical Credibility
8+ years working directly with enterprise applications, APIs, cloud platforms, integrations, security, data, and customer-facing software.
Customer Communication
Experience across consulting, sales, product design, technical presentations, requirements gathering, and cross-functional stakeholder management.
Business Context
A track record of connecting technical work to customer experience, adoption, operational efficiency, revenue-driving initiatives, and measurable business outcomes.
Let's Connect
Let's turn the technical problem into a solution.
I am focused on Solutions Engineering, Technical Sales, Solutions Architecture, Forward Deployed Engineering, and similar customer-facing technical roles.
I am particularly interested in technically complex products across AI, cloud infrastructure, developer platforms, enterprise software, APIs, and integrations.
Based in Los Angeles and open to Los Angeles-based, hybrid, and remote opportunities.