Los Angeles, CA

Eva Hofacker

Strategic Operations | AI & Automation | Cross-Functional Leadership

Technology professional with 8+ years at Ford Motor Company translating business and IT requirements into technical solutions, leading architecture-readiness reviews, and presenting recommendations to director-level stakeholders. Experience spans application, data, and integration architecture, enterprise cloud modernization, cybersecurity, product design, and consultative sales.

View skills Get in touch

Experience areas

Skills, grouped by how I actually work

Drawn from technical presales, engineering, cloud, security, product, operations, and go-to-market experience across Ford, Merck, consultative sales, and independent consumer work.

01 Pre-Sales & Solution Engineering 02 Architecture & Software Engineering 03 Cloud, Data & DevOps 04 Security & Compliance 05 AI & Automation 06 Product, Design & Customer Experience 07 Strategic Operations & Leadership 08 Sales, GTM & Customer Relationships

Pre-Sales & Solution Engineering

Technical discovery, solution scoping, and stakeholder-facing architecture work across pursuit shaping, demos, and implementation-readiness.

Technology presales & solution architecture
Technical discovery & requirements gathering
Solution design & technical validation
Proof-of-concept & prototype development
Technical demonstrations
Executive-level presentations
Architectural recommendations
Implementation & launch-readiness reviews
Technical partner enablement
RFI/RFP support
Technical storytelling & documentation
Stakeholder workshops
Translating technical concepts into business value
Internal technical consulting

Architecture & Software Engineering

Hands-on engineering across backend services, APIs, frontend platforms, and enterprise application architecture for a global customer experience used by more than 2 million people.

Enterprise, application & integration architecture
Java
Spring Boot
REST APIs
JavaScript
TypeScript
React
Angular → React modernization
Systems integration
Application lifecycle management
Distributed microservices
OAuth / SAML authentication
API governance
Technical specification design
GitHub

Cloud, Data & DevOps

Cloud modernization, data architecture, and release automation, including a Pivotal Cloud Foundry to Google Cloud Platform migration.

Google Cloud Platform
Cloud SQL
BigQuery
Cloud Storage
Pivotal Cloud Foundry
Cloud migrations
PostgreSQL
SQL
MongoDB
Data modeling
Schema design & data-flow engineering
Query tuning & indexing
CI/CD
Jenkins
GitHub Actions
Multi-environment deployments

Security & Compliance

Cybersecurity fundamentals grounded in a B.S. in Cyber Security, enterprise recovery work after a zero-day incident at Merck, and embedding controls into the SDLC at Ford.

Cybersecurity engineering
Network, application & information security
42Crunch API security
SOC 2
GDPR
CCPA
Secure SDLC
Static analysis
Access controls & audit readiness
Risk mitigation
Incident response & root-cause troubleshooting
Disaster recovery & operational resilience
Cisco AnyConnect
Palo Alto GlobalProtect VPN
SIEM-style log analysis
Device lifecycle management (Mac, Windows, Linux)
Hardware repair & system hardening

AI & Automation

Google Cloud Generative AI Leader certified, with hands-on work identifying AI use cases, leading an agentic AI hackathon, and building automation that reduces manual operational work.

Google Cloud Generative AI Leader
AI use-case identification
Generative AI
Agentic AI concepts & prototyping
AI-assisted development tools
AI-assisted workflows
Workflow automation
CI/CD automation
Google Cloud AI

Product, Design & Customer Experience

Product design rotation at Ford Credit Digital Marketing, pairing consumer research and journey strategy with engineering collaboration.

Product strategy & roadmapping
Consumer research
Usability testing
Customer journey strategy
Voice of the customer
A/B testing & experimentation
Behavioral-data analysis
Accessible digital experiences
Figma
Canva
Wireframes & interaction specifications
Launch readiness
Requirements management
Jira
Agile / Scrum / Kanban

Strategic Operations & Leadership

Cross-functional program leadership across global teams, turning ambiguous priorities into structured plans, milestones, and executive-ready recommendations.

Strategic operations
Cross-functional leadership
Global program coordination
Change management
Executive-ready communications
Stakeholder alignment
Vendor & MSP management
Special projects
Research & synthesis
KPI & performance analysis
Process improvement
Risk & issue management
Data-driven decision making
Technical roadmaps
Product launch execution

Sales, GTM & Customer Relationships

Direct consultative sales experience plus customer-facing technical work: needs assessment, pipeline ownership, partner enablement, and long-term relationship building.

Consultative sales
Customer needs assessment
Objection handling
Pipeline management
Outbound outreach & cold calling
Account & territory support
Customer education
Relationship management
Customer retention
External partner management
Customer insights & feedback
Presentations & training

Background

Experience

June 2018 – Present

Remote

Senior Software Engineer

Ford Motor Company — Global Marketing & Sales

—Translate business and operational requirements into technical designs, integration plans, roadmaps, and risk assessments for a global platform used by more than 2 million customers.
—Lead implementation and architecture-readiness reviews covering APIs, data requirements, authentication, and security controls before launch.
—Partnered on a Pivotal Cloud Foundry to Google Cloud Platform migration and led a multi-release Angular to React modernization across North America, Europe, and South America.
—Contributed to approximately $2.5 million in annual cost savings through application rationalization and legacy-platform consolidation.

January 2021 – September 2021

Dearborn, MI

Product Designer, Digital Marketing

Ford Credit

—Internal rotation identifying process and technology gaps in a digital credit-application platform and translating them into prioritized product initiatives.
—Conducted consumer research, usability testing, journey analysis, and A/B testing; designed accessible experiences in Figma with engineering partners.

Summer 2017

Branchburg, NJ

Cyber Security CaaS Consultant

Merck & Co.

—Supported enterprise cybersecurity, infrastructure, and recovery after a zero-day cyberattack, including disaster recovery and operational resilience.
—Evaluated technology environments for vulnerabilities, compliance requirements, and modernization opportunities, then presented recommendations to stakeholders.

September 2016 – May 2018

University Park, PA

IT Service Consultant — Technical Support & Hardware Security

Penn State University

—Customer-facing technical support, hardware repair, OS rebuilds, system hardening, and network/access troubleshooting in a fast-paced campus environment.

May 2015 – August 2016

Woodland Hills, CA

Life Insurance Sales Agent

Global Insurance Solutions

—Owned the full sales cycle from prospecting through close: consultative needs assessments, objection handling, outbound pipeline work, and long-term client relationships.

Education

The Pennsylvania State University
University Park, PA

Bachelor of Science in Cyber Security
Bachelor of Arts in Psychology

Certification

Google Cloud Generative AI Leader Certification

Selected work

Leadership & projects

Ford Motor Company

Agentic AI Hackathon Lead

Led a cross-functional team building an agentic AI concept to understand application architecture and accelerate technical investigation. Took an ambiguous problem from concept through prototype and stakeholder presentation.

Ford Motor Company

Operational Automation & Internal Tooling

Built repeatable automation through Jenkins, GitHub Actions, and internal tooling. Increased automated quality coverage from 56% to more than 80%, strengthening launch readiness.

Etsy & Pickle

Independent E-commerce Operator

Operate consumer marketplace listings spanning custom event products and fashion rentals, managing merchandising, pricing, customer communication, and conversion.

Contact

Let’s talk

Open to technical presales, solution engineering, architecture, and go-to-market roles where technical depth and customer conversation meet.

evajustinehof@gmail.com 661-713-0094

Los Angeles, CA